职位描述
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WHAT YOU'LL NEED TO HAVE
- Deep knowledge of data analysis
- Deep knowledge of techniques for following up and measuring activity efficiency and effectiveness using relevant tools and technology
- Deep knowledge of current marketing trends, developments, and performance metrics
- Broad knowledge of marketing technology
- Broad knowledge of IKEA concept, brand objectives, values and vision
- Broad knowledge of IKEA tools, processes and cycles
- Broad knowledge of Group strategies, priorities and business planning process
- Good knowledge of change management methods and tools as well as stakeholder management
- Broad knowledge of the IKEA multichannel reality and online customer behaviours
- Broad knowledge of operational plans and goals as well as follow up on KPIs
YOUR RESPONSIBILITIES
- Act as a member of the Marketing Management team and proactively contribute to marketing plan/output in order to deliver to the common objectives and goals
- Responsible for defining the Marketing Performance Framework (including KPIs and measurements)
- Responsible for driving a significant improvement of the ROI of Marketing activities to contribute to the Marketing function’s extraordinary result
- Identify recommendations and influence key stakeholders to ensure that goals are consistently met
- Lead the overall performance analysis of paid, owned and earned media to drive ROI
- Collaborate in the execution of global post activity implementation reviews, sharing key findings with stakeholders to improve the quality of global content and media development
- Contribute with identifying growth opportunities and together with Customer Engagement Team Leader, Integrated Media Team Leader and Marketing Communications Team Leader give input to hubs to meet common goals
- Lead the marketing plan process, ensuring objectives are based on a clear understanding of our current performance and ROI
- Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact
- Contribute to the integrated multichannel executions/output of the function in order to contribute to the business goals
- Measure performance of output in own areas to maximize efficiency and effectiveness, and ensure performance excellence throughout the year
- Be an active player in driving an open and sharing climate, be a role model of the IKEA values, and contribute to the transformation of IKEA
ABOUT THIS WORK AREA
We deliver sustainable, extraordinary growth by creating a new, unique, inspiring and convenient meeting with the customers. We deliver a multi-channel experience that adds value to the many people and inspires a home furnishing movement.
工作地点
地址:上海徐汇区上海-徐汇区宜家家居(徐汇商场店)
以担保或任何理由索取财物,扣押证照,均涉嫌违法,请提高警惕
职位发布者
人事部HR
宜家(中国)投资有限公司
- 家居·室内设计·装潢
- 500-999人
- 外商独资·外企办事处
- 上海市浦东新区临御路550号3层
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