Job Title: Marketing Manager
Report to: General Manager
Based in Beijing, China
Job Purpose：
The Marketing Manager will be responsible for planning and implementing a range of marketing activities in order to meet revenue targets and development objectives.
Responsibilities and Duties:
1. Market research
a. Gathering facts and figures to support key sales messages.
b. Finding information to establish key target markets for sales prospecting.
2. Customer research
a. Understanding customer needs to help improve events and service levels year on year.
b. Establishing demand for events across a portfolio.
3. Event promotion
a. Planning advertising campaigns online and on the page
b. Creating and sending targeted email campaigns.
c. Maintain and implement improvements to event/office website.
4. Sales support
a. Write and manage the creative and print of sales materials (brochures, leaflets, pdf，documents etc.)
b. Prepare presentations for sales staff when required.
c. Help sales staff to better understand the key sales messages (e.g. benefits of doing business in our markets, benefits of exhibiting, benefits of working with ITE etc.)
5. Lead generation
a. Find new data for sales prospecting that fits the defined customer profile (e.g. from competitive events, advertisers in relevant media, catalogues or directories, list brokers)
b. Generate leads through email campaigns.
c. Analyze the quality and quantity of leads generated to maximize future sales opportunities.
6. Media relations
a. Compile press databases for all relevant events
b. Write and distribute press releases according to the press plan or when news opportunities arise.
c. Assist with creating and fulfilling contra deals with media partners.
The Marketing Manager should:
· Properly plan each marketing campaign and ensure that the campaign works seamlessly with the event sales campaigns.
· Take great care to work within brand guidelines and be sympathetic to graphic designs used to promote events locally and around the world.
· Tailor promotion for their own market but support brand consistency through messages as well as design by using key benefits, claims, features and statistics that are consistent with those used throughout the group.
· Be aware of, and work within local and international laws surrounding issues such as copyright, intellectual property and data protection.
· Work closely with managers, sales staff and other team members to seek improvements in event promotion year on year.
· Establish close links with relevant suppliers (e.g. designers, printers, web developers) to maintain high standards of work within agreed budgets.
· Assist with new product development when required.
· Perform ad hoc duties when required.
Key skills:
· Exceptional communicator –especially copywriting
· Creative – able to take basic facts and make a compelling proposition
· Analytical – understand markets, trends, facts, statistics etc. to guide and direct marketing campaigns, and ensure that the company's relevant publicity is compliant and legal
·Proficient in Mandarin and English, knowledge of Russian will be a plus.
·Proficient in Microsoft Office, CAD, Photoshop related software operations
·Enjoy domestic and international travel
Experience required:
- At least 5 years’ experience of working in a B2B marketing role with at least 2 years in a marketing management role
- Knowledge of the trade exhibitions/conferences sector is desirable but not essential
- An understanding of the B2B media environment is essential
-The candidate must have some experience of working closely with sales staff, designers, printers and web developers/designers

职位名称：市场经理
汇报对象：总经理
工作地点：中国背景
工作目的：市场经理负责策划，执行和管理市场部进行一系列市场营销活动，以满足收入目标和市场目标。
岗位职责：
1.市场调研
•收集确切的信息和数据，以支持关键的销售信息
•收集相关信息，为开发销售市场建立重点市场目标
2.客户调研
•了解客户需求，以帮助展会和服务水平每年都有所提高
•建立对展会投资组合的需求
3.展会推广
•网络广告活动的规划
•创建和发送目标邮件
•保持和提高展会/公司网站
•销售支持
撰写并管理销售材料（如宣传册，宣传单，PDF文件等）
在需要时为销售人员准备销售报告
协助销售人员更好的理解重要销售信息（如在我们市场上开展贸易的好处，参展的好处以及与ITE合作的好处）
• 市场开发
为开发销售市场寻找意向客户，建立新的数据库（如通过竞争展会，相关媒体的广告客户，会刊或者企业目录，数据公司）
通过电子邮件扩展销售市场
对销售市场进行质量和数量的分析，最大限度的为将来提供销售机会
• 媒体关系
对所有展会的媒体资料进行编译
根据刊登计划或者新闻事件撰写并刊登新闻稿件
协助建立并完成与媒体的合作伙伴的合同
市场总监职责：
• 妥善规划每个展会活动，确保展会销售活动进展完美顺利。
• 采取谨慎的态度在品牌指导下开展工作，统一的进行图形设计，用于开展当地及世界各地的展会宣传。
• 为他们自己的市场量身制定宣传方式，但是要维护品牌的一致性，通过相关信息，关键利益，要求和特点以及统计数据进行设计，与整个集团保持一致。
• 注意，在当地和国际法律允许下开展工作，如版权，知识产权和数据保护。
• 与管理人员，销售人员和其他团队成员密切联系，每年寻求改进展会的推广工作。
• 与相关供应商建立密切联系（如设计人员，印刷公司，网络开发人员）在预算范围之内保持高标准的工作质量。
• 必要时协助新产品的开发。
• 必要时完成特殊职责。
重要技能：
• 优秀的沟通者-特别是文案工作
• 创新能力-能够利用基本事实制定出引人注目的提议
• 分析能力-了解市场、市场趋势、市场现状、数据等。 指导并直接参与市场销售活动
• 语言-英语听说读写能力强
• 掌握电脑和MAC 技术
重要特点：
• 自我激励
• 团队合作
• 诚实，可信并可靠
重要态度：
• “能做”的积极态度
• 热情
• 超前意识
经验要求：
• 至少10年在B2B市场的工作经验，至少6年的市场管理工作经验。
• 具备展览展会行业知识者优先考虑
• 了解B2B媒体环境
• 应聘人员必须有与销售人员，设计人员，印刷公司和网络开发者有过密切合作的工作经验。